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Innovation : Drivers and Management Principles
Leading companies continue to grow and develop their positions globally by spending various kinds of efforts to create a unique situation for their products or services. Pushing for innovation is not a given in any organization because it requires a set of conditions or drivers supported by the right management principles in order to happen. Based on real examples and actual cases from my own professional experience, this lecture proposes to go through the environment for innovation in various aspects and its implementation, successes and failures.